There is a new clothing trend sweeping the UK these days. As the trends show an increased inclination towards fitness, of the British public, the clothing and accessory business for this segment has gone through a sea change as well. Now, youngsters are into extreme sports and outdoor gaming is enjoying an all time popularity high. Needless to say that the sports apparel manufacturers are loving it all.

Outdoor sports in UK has had a long history. Boys have always been encouraged into sports like Soccer. Our national culture has integrated sports in our daily life’s fabric. Therefore, outdoor equipment have always been on the must-have list of every British teenager.

But it s in recent years that outdoor

clothing has received so much attention. Stress on having ‘just the right’ clothing is increasingly evident. Big brands have made the coveted factor even bigger than ever. Current breed of teenagers have grown up with the idea that if you don’t have branded outdoor clothing and accessories, your peer position becomes lowered considerably. Nikes, Reeboks etc have become almost a standard gear for even a fourth grader.

In the sixties, outdoor biking enthusiasts had made leather jacket, biking leathers and a black helmet a standard gear for themselves and their tribe. Today there are about 50 choices available in the market targeting specific segments including women bikers. This is the degree to which the market has become segmented.

Needless to

say, the trends will not only continue but will also spread like a wildfire. The need of the hour for the manufacturers and retailers is to catch the pulse of the market. Target marketing will find higher revenue generation for Outdoor sports equipment manufacturers.

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